Crafting "Enviropreneurial" Value Chain Strategies

Crafting "Enviropreneurial" Value Chain Strategies Through Green Alliances

Enviropreneurship deals with the alliance between business and ecological factions to create corporate policies that benefit the environment. Cathy L. Hartman and Edwin R. Stafford discuss the implications of this entrepreneurial innovation.

• Having an enviropreneurial focus brings a state of good will and cooperation among various groups and people. Having the support of an environmental group can provide good publicity and reputable standing for a business.

• Addressing environmental concerns can save companies trouble in the future, as government legislation may restrict environmentally-hazardous behavior anyway.

• Enviropreneurial programs can improve the efficiency of corporate operations. These environmentally-conscious practices encourage innovation in terms of depleting wastes and other harmful materials. One train of thought is that pollution prevention is more cost-effective than pollution cleanup.

• Green alliances will bring environmental concerns to the forefront. They will further open the door to other ecologically-safe technologies, increasing awareness for the necessity of such endeavors.